Hugo Hunter
Hugo Hunter
Hugo Hunter
Transportation and logistics of complex solutions both for businesses and private customers
Transportation and logistics of complex solutions both for businesses and private customers
Transportation and logistics of complex solutions both for businesses and private customers
Year:
Year:
2022
2022
Duration:
Duration:
2 month
2 month
Role:
Role:
Product designer
Product designer
Products:
Products:
iOS app & Android app & Web CRM system
iOS app & Android app & Web CRM system
Task:
Task:
Improved interaction between the truck driver and dispatchers.
Improved interaction between the truck driver and dispatchers.
Hugo Hunter - logistics services throughout the United States. I worked on the MVP of a digital product and helped to improve the interaction of the truck driver experience with the app on mobile devices and for managers a web-based CRM system.
Hugo Hunter - logistics services throughout the United States. I worked on the MVP of a digital product and helped to improve the interaction of the truck driver experience with the app on mobile devices and for managers a web-based CRM system.
Hugo Hunter - logistics services throughout the United States. I worked on the MVP of a digital product and helped to improve the interaction of the truck driver experience with the app on mobile devices and for managers a web-based CRM system.
Hugo Hunter - logistics services throughout the United States. I worked on the MVP of a digital product and helped to improve the interaction of the truck driver experience with the app on mobile devices and for managers a web-based CRM system.
Offline company, where managers had a database of drivers and customers in an Excel spreadsheet and called drivers to adjust routes, orders, and track locations. After developing an MVP product for drivers to automate most of the processes and simplify the work of managers, problems began to arise:
Offline company, where managers had a database of drivers and customers in an Excel spreadsheet and called drivers to adjust routes, orders, and track locations. After developing an MVP product for drivers to automate most of the processes and simplify the work of managers, problems began to arise:
Offline company, where managers had a database of drivers and customers in an Excel spreadsheet and called drivers to adjust routes, orders, and track locations. After developing an MVP product for drivers to automate most of the processes and simplify the work of managers, problems began to arise:
Offline company, where managers had a database of drivers and customers in an Excel spreadsheet and called drivers to adjust routes, orders, and track locations. After developing an MVP product for drivers to automate most of the processes and simplify the work of managers, problems began to arise:
Problem
Problem
Problem
Problem
In order to track the driver's location faster, we added automatic location sending to the MVP. But most drivers did not provide access to the location or provided it partially, which was completely opposite to our hypotheses. After conducting research and analysis, we added a reminder that it was time for the driver to send the location to the manager. This reduced the number of requests to the servers and increased the conversion rate of drivers sending locations.
In order to track the driver's location faster, we added automatic location sending to the MVP. But most drivers did not provide access to the location or provided it partially, which was completely opposite to our hypotheses. After conducting research and analysis, we added a reminder that it was time for the driver to send the location to the manager. This reduced the number of requests to the servers and increased the conversion rate of drivers sending locations.
In order to track the driver's location faster, we added automatic location sending to the MVP. But most drivers did not provide access to the location or provided it partially, which was completely opposite to our hypotheses. After conducting research and analysis, we added a reminder that it was time for the driver to send the location to the manager. This reduced the number of requests to the servers and increased the conversion rate of drivers sending locations.
In order to track the driver's location faster, we added automatic location sending to the MVP. But most drivers did not provide access to the location or provided it partially, which was completely opposite to our hypotheses. After conducting research and analysis, we added a reminder that it was time for the driver to send the location to the manager. This reduced the number of requests to the servers and increased the conversion rate of drivers sending locations.
Home Page Before:
Home Page Before:
Home Page Before:
Home Page Before:
Home Page After:
Home Page After:
Home Page After:
Home Page After:
Results
Results
Results
The new design provides a very clear understanding of what needs to be shared and to whom, including reminders. These changes are likely intended to provide greater transparency, reduce mistrust associated with geolocation and increase user confidence in providing one-time location access and reduce the likelihood that drivers will not provide access to the geolocation service.
The new design provides a very clear understanding of what needs to be shared and to whom, including reminders. These changes are likely intended to provide greater transparency, reduce mistrust associated with geolocation and increase user confidence in providing one-time location access and reduce the likelihood that drivers will not provide access to the geolocation service.
The new design provides a very clear understanding of what needs to be shared and to whom, including reminders. These changes are likely intended to provide greater transparency, reduce mistrust associated with geolocation and increase user confidence in providing one-time location access and reduce the likelihood that drivers will not provide access to the geolocation service.
The new design provides a very clear understanding of what needs to be shared and to whom, including reminders. These changes are likely intended to provide greater transparency, reduce mistrust associated with geolocation and increase user confidence in providing one-time location access and reduce the likelihood that drivers will not provide access to the geolocation service.
53% increase in the conversion rate of sending a location
53% increase in the conversion rate of sending a location
53% increase in the conversion rate of sending a location
53% increase in the conversion rate of sending a location
12% increase in the speed of creating new orders by managers
12% increase in the speed of creating new orders by managers
12% increase in the speed of creating new orders by managers
12% increase in the speed of creating new orders by managers
Increased push notification opt-ins from 2 to 61%
Increased push notification opt-ins from 2 to 61%
Increased push notification opt-ins from 2 to 61%
Increased push notification opt-ins from 2 to 61%
iOS app & Android app
iOS app & Android app
iOS app & Android app
iOS app & Android app
Web CRM
Web CRM
Web CRM
Web CRM
CRM for managers. The manager has all the data about the driver and the owner's fleet, can adjust routes and assigns the best routes that the system offers based on the data from the driver. Also, managers in the CRM system have a messenger with drivers under their management. The CRM is designed to collect information about transportation, track routes, assign routes, statistics on drivers and trucks, comments, and full order management.
CRM for managers. The manager has all the data about the driver and the owner's fleet, can adjust routes and assigns the best routes that the system offers based on the data from the driver. Also, managers in the CRM system have a messenger with drivers under their management. The CRM is designed to collect information about transportation, track routes, assign routes, statistics on drivers and trucks, comments, and full order management.
CRM for managers. The manager has all the data about the driver and the owner's fleet, can adjust routes and assigns the best routes that the system offers based on the data from the driver. Also, managers in the CRM system have a messenger with drivers under their management. The CRM is designed to collect information about transportation, track routes, assign routes, statistics on drivers and trucks, comments, and full order management.
CRM for managers. The manager has all the data about the driver and the owner's fleet, can adjust routes and assigns the best routes that the system offers based on the data from the driver. Also, managers in the CRM system have a messenger with drivers under their management. The CRM is designed to collect information about transportation, track routes, assign routes, statistics on drivers and trucks, comments, and full order management.
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KOZYNSKYI OLEKSANDR
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